Direct response marketing is responsible for the success of many real estate agents. However it’s easier said than done. Today we are going to explain how to implement a direct marketing campaign that has been proven successful all over the planet and in nearly every single state in the U.S.

Because a motivated home buyer has the ability and willingness to buy a home as soon as a suitable property is found which generally results in the fastest commission we are going to focus on attracting motivated buyers that are ready to buy right now and in some cases they will even buy multiple properties.

So the first and most important part of a direct response marketing campaign is the lure or bait. Now this is a good thing not a bad thing. Marketing is a lot like fishing. You can’t catch a great white shark with night crawlers. So if you want to attract multi-million dollar buyers you need to offer them something they can’t refuse.

So for instance you may compile a list of properties in your area that are all atleast 7,000 sqft, 6+ Bedrooms and anything else your ideal buyer would like and then advertise the list in the newspapers, send post cards to local CEO’s and even put up a basic direct response website. (Warning: don’t get sucked into expensive website that promise the world and deliver nothing.)

I prefer regular home buyers and investors and considering the economic climate everyone is looking for fantastic bargain. So i have found that offering a list of foreclosed homes and probatep properties draws in all types of buyers. From wealth investors that have millions to spend down to first time buyers that just want a fixer upper this type of offer seems to work well in every area.

Step 1 – Decide on the prospects you want to do business with.
Step 2 – Create the lure or bait that you plan to advertise.
Step 3 – Figure out where your prospects will search.
Step 4 – Place ads
Step 5 – Send out report
Step 6 – Follow up via telephone and try to schedule appointment
Step 7 – Either show houses if you got the appointment or keep follwing up if you think the prospect represents a future opportunity.

Here is a tip. If you get serious about lead generation like I am you may end up generating hundreds and sometimes even thousands of leads each month. This creates far more follow up than anyone human being could ever acccomplish. While you will make good money there are two main routes to growing your businesses profit margin quickly.

The first route is to hire and train a few agents and create a team. This is not a bad route if you don’t mind dealing with the issues that come up when you are the boss.

The second route is to implement automated systems for everything from lead generation to lead follow up and even personal branding. Tools like contact management systems, 1-800 lines, voice broadcast, live answering services, autoresponders and many other unique technologies give us the ability to create highly effective automated systems that do everything but show homes and write contracts.

While the latter is a bit more expensive and time consuming once it’s set up it runs on auto-pilot day in and day out and never misses appointments or screws up follow up calls.

It’s your business you decide. Which brings me to another point thats extremely important. Any guru that sells a course or coaching almost never truly realizes that every market is different and every human being is different as are companies. While one systems works for some agents in some markets thats no guarantee that a giant real estate success system will work in your market.

The true path to success is to learn how to market so you can develop your business any way you see fit.

Far and away the best way for an agent to succeed at a high level is to learn how to use direct response marketing to generate leads interested in doing business in the near future.

There are a few free resources that offer good information so you can get your feet wet without spending a ton of money.

You can find more real estate lead generation strategies at www.RealEstateMarketingGenius.com or you can even watch a few videos over at www.GenerateLeadsQuickly.com.

To your success,
Jason Snyder

One business model that is very prominent in here in the U.S is the hair salon. While there are some who do quite well and develop their businesses into profit machines that run on auto-pilot unfortunately the vast majority of salon owners scrape by and never end up generating very much revenue and even less of a profit margin. When you step back and look at the overall industry, particular business and finally the owner themselves it’s easy to understand why these business fail far more often than they succeed.

Far to many owners of small businesses believe that they know whats best for their business when it comes to generating more new customers and even extracting maximum value from the current customer base. Unfortunately it’s this faulty sense of ability that leads so many businesses down the path to ruin.

As an very interesting side note consider this. If you sent out a memo asking all 15 people of a medium sized salon to help with the marketing, all 15 are likely to try and help out. If you were to put out another request to the same people asking for their help in implementing a new accounting database and new business structure to add the benefit of a tax shelter it’s likely that no one would help. Why is it that this happens? The cold hard truth is that getting an adequate number of new customers is far more important to a business than tax write offs when the business is in a stage where it’s struggling to create sufficient capital to create reserves and enough margin to expand in directions like marketing, market testing and even product development.

In order to grow a hair salon a simple approach generally works best. Here is a simple plan to help any salon grow and prosper in any economy. If there is no list or database of customers, create one immediately and update it every single day with as much information as you can get from each customer. After you figure out which people you prefer to work with survey your clients over the course of general conversation to see what motivates them to come into your salon. Also find out what products they use and why. It wouldn’t hurt to find out if they are willing to recommend you to others either. This is a simple start. Next you need to consider hiring a consultant that has experience in direct marketing. Through the use of direct marketing campaigns that are tracked and measured you and your marketing consultant will be able grow your business consistently and predictably at a minimal cost.

If you are interested in learning more or speaking with a direct marketing professional you can reach our office at 313-350-0865 or contact Jason Snyder by email at jason [at] wolverinemarketing.com

To Your Success,
Jason Snyder

I have personally started my online business from scratch. I’m not sure if it’s the best way to do it but atleast I know how to do it now. There are many different methods for earning a living online but I really only think there is one really good method thats relatively simple to grasp and easy to execute.

The business model I’m speaking of is finding a market, surveying it to see what it wants, developing a product, developing a personal legend for yourself or the personality that communicates with the market and adding a back end that consists of a membership opportunity and other products. The reason this business is so easy is because all you need to do is start a list in a niche you like and move forward from there.

Once you have a list of people that trust and believe you, you can recommend products and services that are a good value and receive commissions when people from your list buy.

As your relationship grows with your list you can easily find out what kinds of products and services they want to buy and develop those products and services to keep your crowd happy.

Watch the video below and you’ll learn to start affiliate marketing quickly and easily.

Starting your own business is really quite a bit easier than many people think.

Here are the basic steps.
1. Select a name and have an accountant or attorney form a corporation of LLC for you.
2. Go get a bank account in the businesses name
3. Find a market you want to serve.
4. Survey the market to see what they need in a product or service.
5. Develop or have a product developed to sell to your market. Or start providing the service until you have more business than you can handle. Once you have more business than you can handle than you need to hire some help.
6. Either study real “Direct Response Marketing” or hire a proven direct response marketer to help your business grow rapidly and proftiably.

There you have it. Sounds simple and it can be when you take consistent focused action.

To your success,
Jason Snyder

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My name is Jason Snyder and I run Wolverine Marketing. Our main focus is using direct response marketing to create profitable businesses. We develop, test and implement everything from search engine optimization to classified ads in newspapers to drive business through the roof.

If you would like to grow your current business or develop a new one this is the place for you. We have tons of free information and video content that teaches you step by step how to create a strong, profitable business that serves you and your lifestyle not the other way around.

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